Google for Local Business Step 1 of 5 20% A. Organization Name* B. Your Name* First Last C. Your Email* To Begin, we're going to go to Google Search Type in your Organization Name + city ( you may need to add state abbreviation).D. Search StringWhat did you type in to bring up your brand page? (Copy/Paste here) Brand VisibilityWe're going to look at your overall footprint on Google.1. Does Google show your LKP, Local Knowledge Panel on the right side?YesNo2. Is your website #1 in search results ?YesNo3. Does your website listing include Site Links ?YesNo4. Is your website listing optimized as an ad ?Look at Title, Meta Description. This should include Name, keyword, location and usp or tagline. YesNo5. How many of the first page listings do you own or control ?Look at the results page and count the total. Include social media, video etc. Do not include your home page listing.01234566. How many of the first page listings are positive press links or favorable review site links ?Look at the results page and count the total. Include social media, video etc. Do not include your home page listing.0123456 Additional Listing Features7. Do you have a list of featured videos in the results ?YesNo8. Do you have an image list in the results ?(This is not common for non-profits.)YesNo9. Does your Twitter feed appear in the results ?YesNo Local Knowledge Panel (LKP)10. Are you happy with the image header section ?The featured image should reflect your location or brand.YesNo11. Do you have at least 10 images in the gallery that highlight your facility, community and staff ?YesNo12., Do you have at least 10 positive Google Reviews and a rating of 4.4+ ?YesNo13. Is your Name/Address/Phone (NAP) & hours accurate ?YesNo14. Have you answered all relevant questions in the Questions & Answers section ?(Answer 'No' if you have no Q&A)YesNo15. Do you have at least one post in the knowledge panel ?YesNo16. Do you have a "Reviews from the Web" section & is it 4.4+ ?YesNo17. Are all of your review snippets positive ?YesNoReview Snippets Not Showing18. Do most of your reviews have responses ?YesNo Your Website & Google Tools19. Is your website fully https secured ?Chrome now marks none https sites as"Not Secure".YesNo20. Do you have a Google Analytics account & are you using it to guide your marketing ?https://analytics.google.com/YesNoEach of these require a Google account. We recommend setting up a new account just for your online tools separate from any email or other accounts. Google My Business Google Analytics Google AdWords bonus Google Search Console PhoneThis field is for validation purposes and should be left unchanged.
