Google Home Page Score Step 1 of 8 12% Welcome to Google for Local Non-ProfitsWe'll use a guided discovery format for this workshop. You will receive a copy of all questions, answers and links from our at the end of the workshop. Instructor: Andrew Skattebo BrickStreet askattebo@brickstreetdata.com 217-223-3050 Click NEXT below to continue. A. Organization Name* B. Your Name* First Last C. Your Email* To Begin, we're going to go to Google Search Type in your Organization Name + city ( you may need to add state abbreviation).D. Search StringWhat did you type in to bring up your brand page? (Copy/Paste here) Brand VisibilityBecause this is what many people first see when finding you online, we're going to look at your overall footprint on Google. We'll start with the left side of the results, then move to the right.1. Does Google show your LKP, Local Knowledge Panel on the right side?YesNo2. Is your website #1 in search results ?YesNo3. Does your website listing include Site Links ?YesNo4. Is your website listing optimized as an ad ?Look at Title, Meta Description. This should include Name, keyword, location and usp or tagline. YesNo5. How many of the first page listings do you own or control ?Look at the results page and count the total. Include social media, video etc. 01234566. How many of the first page listings are positive press links or favorable review site links ?Look at the results page and count the total. Ideally, if you don't own or control all of the first page listings, the remaining spots are favorable 3rd-party sites.0123456 Additional Listing Features7. Do you have a list of featured videos in the results ?These are becoming less common but great to have if available in your category.YesNo8. Do you have an image list in the results ?(This is not common for non-profits, but can be a great additional boost if your images are properly named)YesNo9. Does your Twitter feed appear in the results ?This is not common locally and requires a regular posting schedule and lots of interaction.YesNo Local Knowledge Panel (LKP)https://www.google.com/business/10. Have you or someone from your organization claimed your Google My Business (GMB) listing and has access to edit it ? If not, you need to follow the link in the listing, verify ownership and then log in to edit.The featured image should reflect your location or brand.YesNo11. Are you happy with the image header section ?The featured image should reflect your location or brand.YesNo12. Do you have at least 10 images in the gallery that highlight your facility, community and staff ?YesNo13. Do you have at least 10 positive Google Reviews and a rating of 4.4+ ?YesNo13.a Have you created a custom review link created to send to clients/community members ?YesNo14. Are your Name/Address/Phone (NAP) & hours accurate ?YesNo15. Have you answered all relevant questions in the Questions & Answers section ?(Answer 'No' if you have no Q&A) Consider 'seeding' this section with your most common questions.YesNo16. Do you have at least one post in the knowledge panel ?Not every category of organization is allow to post. Check your dashboard. Post remain active for 7 days. Event posts until end of event.YesNo17. Do you have a "Reviews from the Web" section & is it 4.4+ ?YesNo18. Are all of your review snippets positive ?YesNoReview Snippets Not Showing19. Do your reviews have responses ?YesNo Your Website20. Is your website fully https secured ?Chrome now marks none https sites as"Not Secure".YesNo21. Is your website mobile optimized ?Google now ranks sites for mobile usability. Check your site on your phone or use Chrome's mobile device setting to check.YesNo Additional Google ToolsFree tools from Google you should be using. These will be emailed to you when you submit the class form.We've already looked at this in-depth. Here's the link for your future reference. Google My Business Link Here's a bonus. In case you didn't know, Google will create social media and GMB post graphics for you. It can even pull reviews as promotional material directly for Google. Small Thanks with Google Keep track of trends and evaluate effectiveness of your digital campaigns. Google Analytics For anyone in your organization that needs in-depth reporting on how Google sees your site and any errors noted. This is generally considered an advanced tool for webmasters. Google Search Console Stay up to DateWould you like us to keep you updated on changes to Google or useful tools and techniques? We have a small mailing list that shares this information on an infrequent basis.Should we include you in the mailing list?You can opt-out at any time with a link at the bottom of each email. Yes, I would like updates No, Thank You Please click below to send the entire workshop worksheet to your email.NameThis field is for validation purposes and should be left unchanged.
